Our strategy
to win in 2024
Breaking through online and engaging diverse communities is essential to our fight to elect Kamala Harris.
Just like in 2020, making sure Trump is defeated and Kamala Harris wins the White House is vital to the future of our country.
Our plan is to contrast the Biden-Harris record with the dangerous agenda of Trump and MAGA Republicans.
We’ll do both by reaching voters where they are: online.
Multiple paths to 270
Kamala Harris’ path to victory runs through the same states that delivered the Biden-Harris ticket 306 electoral votes and drove a historically successful midterm in 2022 – all states that Priorities has a track record of investing and winning in.
Arizona
AZ has 11 electoral votes. Since 2018, Priorities has invested heavily with partners to turn AZ blue, reaching crucial swing, Latino, Black, and young voters online —and defeating Republican Martha McSally twice.
Georgia
GA has 16 electoral votes. Priorities has been investing in the state since 2016 and has worked alongside in-state partners like Fair Fight to get voters of color out to the polls.
Michigan
MI has 15 electoral votes. Since 2012, Priorities has invested $32M in campaigns in MI. Successful partnerships with the American Federation of Teachers, Reproductive Freedom For All, and Somos Votantes were crucial to reach voters statewide.
Nevada
NV has 6 electoral votes. Priorities has been active in NV since 2012, investing in elections across 2016, 2018, 2020 and 2022. During the ’22 cycle, Priorities invested $2.9 million directly into online outreach to NV voters.
Pennsylvania
PA has 19 electoral votes. Active in PA since 2012, we’ve invested every year since 2018. In 2022, we ran a $17M digital program focused on persuading and mobilizing PA voters. Priorities has invested more in PA than any other battleground state.
Wisconsin
WI has 10 electoral votes. Priorities was active in 2012, 2016, 2018, 2020, 2022 and 2023 across competitive races. In the ‘22 cycle alone, Priorities made a $2.6 million investment in persuading and turning out voters.
Black, Latino, AAPI, and young voters collectively showed up in record numbers in 2020 to deliver a Biden-Harris victory. To win in 2024, these voters, who are disproportionately online, must hear what Kamala Harris is doing to fight for them.
Priorities is showing millions of diverse voters that Kamala Harris will be a president for all Americans, and will continue to deliver results that directly impact their lives and communities.
Amplify Harris’ impact
We use the full breadth of digital media tactics to reach and remind voters what the Biden-Harris administration has done for them and what’s at stake in 2024.
Denied
Chloe was denied an abortion in Phoenix the day after Roe V. Wade was overturned. She then goes on to share what it means for women’s rights and abortion access to have Harris leading the ticket.
Dr. Taylor
We are reminding voters of the extreme, cruel agenda of Trump and MAGA Republicans.
Cesar
We must meet voters where they are, use language that resonates with them, and center the issues that matter most to them.
The battle for 2024 will be won online
Voters are no longer parked in front of their TVs, and campaigns that recognize the need to prioritize digital platforms are going to be a step ahead. That’s why we’ve committed to running a 100% digital program in 2024.
$75 million for 2024
We’ve set a goal of $75 million towards digital mobilization and persuasion in six states to support Harris for President and bolster Democrats’ presence to diverse audiences of voters online.