Digital Tools

Digital tools for digital practitioners. Turn real-time internet signals into smarter campaign decisions.

Our suite of tools harnesses real-time internet signals — what voters are actually watching, searching, and saying — and puts them in the hands of the full bench of strategists: buyers, ad makers, campaign directors.

Priorities’ tech stack is built on the idea that message and delivery aren’t separable, and that the environment an ad lands in changes how it’s understood.

AdHawk

AdHawk is our competitive tracking tool that equips progressive digital advertisers with data to maximize impact by tracking competitors’ online spend, and evaluate messaging, inventory, and dynamic targeting tactics.

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Warbler

Warbler is our media consumption insight tool that combines survey, behavioral and qualitative data to provide digital strategists with the intel they need to run campaigns that break through, and make more informed decisions about where to put their investments.

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Our tools are built from a team of real digital strategists – leveraging AI alongside expert human decision-making. The methods are sophisticated, but the goal is simple: give practitioners the full picture of what’s happening online when making impactful decisions about their campaigns.