FOR IMMEDIATE RELEASE
April 26, 2017
Contact: Symone Sanders, firstname.lastname@example.org
PRIORITIES USA TO LAUNCH SIX-FIGURE DIGITAL AD PROGRAM ON GOP LAWMAKERS’ ATTEMPT TO EXEMPT THEMSELVES FROM HARMFUL CHANGES TO HEALTH CARE LAW
Ad Buy Will Target Voters Across Nine States Who Will Be Harmed by GOP’s Health Care Repeal Plan
WASHINGTON, DC – As Republicans in Congress work to revive President Trump’s failed health care bill, Priorities USA will launch a six-figure digital ad campaign Wednesday to inform voters of Republican lawmakers’ proposed changes to the bill, which would remove crucial coverage guarantees for working Americans while keeping those same guarantees in place for lawmakers in Washington and giving big new tax cuts to millionaires and insurance company executives.
Voters will also be informed through the ad campaign about the so-called “mom tax,” which would allow insurance companies to classify pregnancy as a pre-existing condition and empower insurers to charge pregnant women $17,320 more in premiums. The ads will also highlight the potential for states to waive the requirement that insurance plans cover Essential Health Benefits, which include hospitalization, mental health care, and prescription drugs.
Priorities’ digital ads will run in several states that are home to key Senate and House races in 2018: Michigan, Pennsylvania, Wisconsin, Florida, Ohio, Nevada, and Arizona. The ads will also appear in Alaska and Maine, whose senators’ votes will be critical in deciding the fate of the Republican health care repeal plan.
“Just when we thought this bill with a 17 percent approval rating couldn’t get any worse, Republicans in Congress have devised a plan to make it more harmful and dangerous than ever before. The new version of the Republicans’ plan allows states to eliminate the requirement that insurers treat Americans with pre-existing conditions fairly and provide plans that cover Essential Health Benefits. Republican lawmakers are so aware of the harmful consequences of these changes that they’ve carved out an exemption for themselves—and Priorities is committed to making sure voters know it,” said Guy Cecil, Chairman of Priorities USA.
The new round of digital ads will be comprised of pre-roll, social and search advertising and will be targeted to voters who would be adversely affected by the proposed changes to the health care bill.
The ad campaign comes on the heels of Priorities USA’s previous six-figure digital effort informing millennials and older voters about how the original version of the Republicans’ repeal bill would affect their lives. That campaign highlighted the “age tax,” which would allow insurers to charge older Americans up to five times as much as younger Americans for coverage, as well as the likelihood that the new law would drive up the price of health care for millennials, if not cause them to lose it entirely.