Priorities USA Announces Two-Year Campaign Promoting Biden-Harris-Democratic Agenda
Launches Digital Ad Campaign Highlighting Biden American Rescue Plan
WASHINGTON D.C. — Today, Priorities USA announced the launch of a two-year, multimillion dollar campaign supporting the Biden-Harris-Democratic agenda, beginning with highlighting President Biden’s American Rescue Plan. The campaign will focus on new Democratic voters who turned out in 2020, persuadable voters who voted for Biden after supporting Trump or Republicans in the past, and voters who are susceptible to misinformation on social media.
The program will launch with the first ads of the program, “Help is on the Way” and “Jumpstart,” which will run in Arizona, Florida, Georgia, Nevada, Pennsylvania and Wisconsin to promote the Biden-Harris-Democratic agenda. The 15-second YouTube and streaming video ads highlight some of the most notable aspects of the legislation while communicating how the Biden-Harris administration is hard at work on behalf of the American people. Additional targets and states will be added throughout the program.
“President Biden and Democrats in Congress are delivering on their promises to the American people to tackle Covid-19, rebuild our economy, and address the ongoing crises facing our country,” said Guy Cecil, Chairman of Priorities USA. “Priorities USA is committed to reaching the millions of Biden-Harris voters who turned out or voted for a Democrat for the first time in 2020 with a strategic, bold campaign focused on 2022 battleground states. We look forward to working with all of our partners to promote the Biden agenda and win up and down the ballot.”
In February, Priorities released polling showing broad support for the American Rescue Plan as part of a large research project examining the 2020 election and helping to chart a path forward for Democrats. More findings from the project will be released in the days and weeks to come.