Priorities USA Action, Latino Victory Fund, the American Federation of Teachers, and Mike Bloomberg are releasing a new ad in Florida with a focus on reaching the Hispanic community.
The ad, “Los Olvidados” (The Forgotten), will run in Florida TV markets with multiple Spanish language versions as part of a culturally competent outreach effort that reflects the diversity of the Florida Hispanic community. The ad contrasts Donald Trump’s failure to grasp the severity of the coronavirus crisis — causing the deaths of over 200,000 Americans — with Joe Biden’s steady, strong leadership.
In Miami, the ad will run on Spanish language TV as part of a partnership between Priorities and the American Federation of Teachers. Additional versions of “Los Olvidados” will also run on TV in Miami and Tampa as part of Priorities’ partnership with Latino Victory Fund, funded by Mike Bloomberg.
The ad is running as part of two previously-announced partnerships. Priorities USA Action and the American Federation of Teachers previously announced a $1.9 million ad buy in Miami. Priorities and Latino Victory Fund announced $6 million in Spanish language TV and radio, funded by Mike Bloomberg.
“With the election just weeks away, Donald Trump’s continued attacks on our health care and our democracy are only growing more alarming. It is imperative that Joe Biden has a strong path to victory, and that will likely run through the state of Florida,” said Guy Cecil, Chairman of Priorities USA. “We are grateful for the continued support and cooperation of Mike Bloomberg, Latino Victory Fund, and the American Federation of Teachers — with whom we are able to reach as many voters as possible and develop advertising campaigns that are culturally competent and meet this moment. Hispanic communities have been disproportionately harmed by Donald Trump’s attacks on our institutions and our values. Priorities is committed to holding Donald Trump accountable for his reckless, failed leadership and ensuring that Joe Biden is our next president.”
“Since 2016, Puerto Ricans, Venezuelans, Colombians, among several Hispanic communities, continue to change the demographic landscape of Florida, many of whom will be voting in a presidential election for the first time. There are now 3.1 million eligible Hispanic voters in the state and for four years, the Hispanic community has endured Trump’s lies, games and damaging policies disproportionately impacting our community. As we start voting and as November 3rd approaches, it is imperative that Hispanic voters in Florida are fully engaged and aware of the power they have to change the course of history by electing Vice President Joe Biden,” said Luis A. Miranda, Jr., Chairperson of Latino Victory Fund.
“The Hispanic community has taken one hit after another as Donald Trump has smeared hardworking women and men, jeopardized their health and jobs, and denied resources to open their children’s schools safely,” said Randi Weingarten, president of the American Federation of Teachers. “We need a leader that sees us all and who brings us together as one nation, not one who divides us. We have to help one another to beat this global pandemic, recover from this economic crisis and make sure we make this country a safe and welcoming home for us all where our children can reach their potential and meet their dreams. And there is no better partner for that than Joe Biden and Kamala Harris.”
“President Trump has fueled division in our country including through his relentless attacks on the Hispanic community. But, this November, Hispanic voters will play a critical role in the election,” said Mike Bloomberg. “I’m supporting Latino Victory Fund and Priorities USA Action to persuade and mobilize as many voters as possible and make sure that Hispanic voices are heard — and their votes counted.”