Priorities USA, One APIA Nevada Launch Five-Figure YouTube Campaign During Asian American, Native Hawaiian, and Pacific Islander Heritage Month

May 14, 2024

Washington, D.C. – This month, during Asian American, Native Hawaiian, and Pacific Islander Heritage Month, Priorities USA and One APIA Nevada partnered together to launch a five-figure YouTube digital ad campaign to highlight the Biden-Harris administration’s historic investments in climate and clean energy from the Inflation Reduction Act and Bipartisan Infrastructure Law.

The YouTube ads will run in both English and Tagalog. 

With about 10% of Nevadans identifying as Asian American, Native Hawaiian, or Pacific Islander, Nevada has one of the highest densities of Asian Americans in the country, following Hawaii and California. 

The ads highlight President Biden’s clean energy plan and the historic investments in Nevada’s future. From the Inflation Reduction Act and Bipartisan Infrastructure Law, the Biden-Harris administration has created thousands of high-paying union jobs, modernized our neighborhoods, roads, and water systems, and lowered energy costs across the state. 

“As the Asian American, Native Hawaiian, and Pacific Islander community in Nevada continues to grow, our communities deserve accurate, in-language information about policies directly impacting them,” said Eric Jeng, Executive Director of One APIA Nevada. “We are proud to uplift the critical climate investments the Biden-Harris administration has passed to ensure Nevada’s clean energy future in targeted ads in both English and Tagalog.”

“We’re excited to partner with One APIA Nevada—leaders in their community and in the state. Our partnership is one piece of a vital effort to communicate with Asian Americans online and reiterate the everyday impact the Biden-Harris administration has on Nevadans,” said Nick Ahamed, Deputy Executive Director of Priorities USA. “President Biden has created thousands of good-paying union jobs, lowered everyday costs for Nevada families, and is working every day to build a more sustainable future for the next generation. We look forward to our continued work to innovate online and reach this community.”

WATCH THE ENGLISH AD HERE

WATCH THE TAGALOG AD HERE

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ABOUT ONE APIA NEVADA
Founded in June 2018, One APIA Nevada is a grassroots nonprofit advocating for policies empowering everyday Asian American, Native Hawaiian & Pacific Islander (AANHPI) Nevadans. One APIA Nevada coordinates local and national organizations’ in-state electoral efforts, engages in direct voter contact, and uplifts the voices of the AANHPI community through issue advocacy and holding elected officials accountable. For more information about One APIA Nevada, visit oneapianevada.org or @oneapianevada on Facebook, Instagram, Twitter or TikTok.

ABOUT PRIORITIES USA
Priorities USA is focused on digital advertising and building digital infrastructure for progressive partners and allies over the next decade. Priorities runs large-scale, effective digital voter mobilization and persuasion campaigns in key battleground states while building and investing in cutting-edge research, data, training, and tools to grow and expand the Democratic electorate.