Priorities USA Launches New Bilingual Latino Ad in Florida and Arizona Highlighting Joe Biden’s Strong Record and Personal Story

September 02, 2020

As the campaign enters the home stretch, Priorities USA Action is releasing a new digital ad, “Meet Joe,” targeting Latino voters in the key states of Florida and Arizona. Running in English and in Spanish, “Meet Joe” highlights Joe Biden’s strong track record of steady leadership and powerful personal story at a time when many voters may be just tuning into the election for the first time.

Disproportionately hurt by Trump’s mishandling of the coronavirus and the resulting economic fallout, Latinos continue to voice their concerns with Donald Trump’s leadership: an August survey conducted by Latino Decisions found that roughly three out of five Latinos in Arizona and Florida disapprove of the president’s handling of the pandemic, with a majority in both states saying that they have little to no trust in Trump to provide accurate information related to the outbreak. These voters are looking for new leadership to guide the country out of the coronavirus crisis.

Recent research conducted on behalf of Priorities USA Action has found that many Latino voters have already identified Joe Biden as that leader. They believe he possesses the traits and strength that this moment requires, and they want to hear more about the vice president. Ads like “Meet Joe” and others from Priorities USA’s Latino outreach program will help further familiarize these voters with who Biden is and what he’s accomplished for working families.

“Donald Trump has failed the Latino community over and over again throughout his presidency, and enough is enough,” said Patrick McHugh, Priorities USA Action Executive Director. “Like all Americans, Latino voters are looking for a strong leader to guide the country out of this crisis. Joe Biden is the man for this moment, and we’re doing everything we can to make sure every voter gets to know Joe before they cast their ballot.”

Priorities USA Action continues to spend almost $2 million every week on TV and digital advertisements — giving voters in battleground states the facts about Donald Trump’s failed presidency. The seven-figure Latino program is part of Priorities’ commitment to spend over $200 million through the end of the year to defeat Donald Trump and ensure that Joe Biden is the next President of the United States.