Priorities USA Launches Campaign Against Trump’s Tax Plan With New Television Ad Airing in Key Battleground States

October 10, 2017


October 10, 2017

Contact: Josh Schwerin, [email protected]


Six Figure Television Ad Buy Will Be Complemented With Robust Digital Campaign

WASHINGTON — Today, Priorities USA announced the launch of a multimedia campaign to inform voters about President Trump and the GOP’s disastrous tax plan, which would raise taxes on millions of middle class families in order to slash taxes for big corporations and the wealthiest Americans.

Priorities is also unveiling the results of new polling on Americans’ views of the Trump tax plan. According to a memo summarizing the results, upon hearing details of the plan a full two-thirds of voters express concerns about President Trump, including four of nine Trump voters. Priorities has also found that by large margins, Americans believe that Trump’s interests lie with the wealthy and that eight months of scandal and legislative failure have deeply damaged the president’s credibility.

The campaign’s first stage begins today with the release of a new television ad, “Pay,” which will air on CNN and Fox News throughout the week in in five states that will help determine control of the Senate and are home to other critical races in 2018 —Arizona, Missouri, Nevada, Ohio, and Wisconsin—as well as on national cable.

“Donald Trump and Republicans in Congress have proposed a tax plan that will cut taxes for the rich and big corporations and tells the rest of the country to take a hike,” said Guy Cecil, Chairman of Priorities USA. “They will pay for it by raising taxes on millions of working and middle class Americans and cutting billions of dollars from essential health care coverage. Priorities is committed to making sure every voter knows that Trump stands with the wealthy and big corporations, not with them and their families.”

This ad represents Priorities USA’s first investment in television in 2017. Since its relaunch at the beginning of the year, Priorities has devoted significant resources to building a digital infrastructure for the progressive moment and tracking the public’s shifting views of the Trump administration. Priorities has previously run digital campaigns around the attempted repeal of the Affordable Care Act and President Trump’s voter suppression commission.

To view the television ad running this week, click here.

To view Priorities’ full tax memo, click here.