Priorities USA Action Launches New Bilingual Audio Ad Targeting Latino Voters

October 13, 2020

Priorities USA Action is releasing a new audio ad specifically targeting Latino voters in battleground states. “American Moment,” which will run on streaming audio platforms, highlights how Joe Biden will bring us together to solve the tough problems facing our country.

Voters will hear the ad in English and Spanish, and it will run as part of Priorities’ ongoing multimillion-dollar digital campaign to reach Latino voters in the key battleground states of Arizona, Florida, Michigan, Pennsylvania and Wisconsin. This investment is part of an ongoing effort to engage Latino voters through a multi-channel media strategy — reaching them where they spend their time and get their information.

Priorities has invested $11 million in outreach to the Latino community across multiple mediums, including digital advertising — all produced by a culturally competent in-house team and informed by extensive research with Latino voters. Priorities is also running Spanish-language TV ads in key Florida markets, in partnership with Latino Victory Fund and supported by Mike Bloomberg.

American Moment” is a 30-second spot that features multiple narrators discussing the need for national unity in the face of unprecedented challenges — including getting control of the coronavirus pandemic, rebuilding our economy and expanding access to high-quality, affordable health care. The ad lifts up Joe Biden as the leader who can restore the promise of America to everyone — making this not a partisan moment, but an American moment.

“It’s no secret that our country is facing many challenges. From Donald Trump’s failures on the pandemic to his destruction of our economy to his attacks on our health care, we’ve got no shortage of problems to solve as a nation,” said Patrick McHugh, Executive Director of Priorities USA. “Now more than ever, we need a steady leader who can bring us together and restore the promise of America for every single one of us. Joe Biden is that leader, and we’re committed to doing everything we can to make sure he becomes our next president.”