Priorities Statement on NRSC v. FEC Ruling
WASHINGTON, D.C. —Priorities President and Executive Director Danielle Butterfield released the following statement today on the Supreme Court’s ruling in NRSC v. FEC:
“Today’s Supreme Court ruling is the latest Republican-backed effort to erode campaign finance regulations – and it will primarily benefit the status quo. Allowing more coordinated party spending creates a built-in incentive to pour money into TV. Federal law guarantees a lowest unit rate for broadcast buys; no equivalent exists for digital. This decision rewards the wrong channels and the wrong priorities: TV ads over digital, candidate narratives over party brand.
“Democrats will respond the way we always do – larger TV buys, more traditional advertising, more money chasing diminishing returns. If we’re serious about rebuilding our coalition, we need Super PACs and outside organizations willing to invest in digital infrastructure, experimentation, and long-term persuasion work that campaigns and committees are too often unable or unwilling to prioritize. That means building the feedback loop between organic content and paid media, developing a creator ecosystem that can carry a Democratic message between cycles, and actually listening to the biggest focus group at our fingertips: the internet.
“Today’s ruling is a reminder that the urgent work of competing online won’t happen on its own. We either invest in it now or fall further behind.”
###
