Priorities USA Action and Senate Majority PAC Launch Seven-Figure Voter Motivation Digital Ad Campaign Across Five States
Washington, DC — Priorities USA Action and Senate Majority PAC are launching a seven-figure digital advertising campaign across Florida, Arizona, Missouri, Indiana and North Dakota focused on motivating and mobilizing African-American, Latinx and younger voters to show up at the polls this fall. The campaign will highlight specific issues affecting these communities, as well as the importance of voting and making their voices heard.
The ads will appear wherever voters are consuming content online, including Facebook, Google, Pinterest and video and audio streaming services such as YouTube, Hulu and Spotify.
“Over the past two years, the American people have marched in the streets, called their representatives and demanded accountability at town hall meetings—and now it’s nearly time for them to vote,” said Patrick McHugh, executive director of Priorities USA Action. “In this crucial election, we can’t afford to take any community or any vote for granted. That’s why Priorities and SMP are launching this digital campaign to make sure that Americans know what’s at stake this November and feel ready to show up and use the power of their vote.”
“There is too much at stake right now for anyone to stay home and not vote this Election Day,” said J.B. Poersch, President of SMP. “Voters across the country need to see that their access to health care, equal rights, and educational opportunities are on the line, and they get a say in the matter. SMP and Priorities are committed to make sure every voter is motivated and ready to make their voices heard this November 6th.”