Priorities USA conducts cutting-edge, strategic research to answer critical questions about how to expand the electorate. Our work identifies the messages voters need to hear to mobilize them to show up to the polls. We also conduct in-depth research into how voters’ media habits are changing – even the best message falls flat if you don’t understand where to find your voters and which ads cut through the noise. Priorities USA uses a diverse set of rigorous and innovative methods to ensure we always have the right tool for the problem. This provides us an unparalleled understanding of voters that other programs miss, and allows us to answer increasingly complex and interesting questions.
