Research at Priorities USA
To help Democrats chart a path forward, Priorities is engaged in consistent, long-term public opinion research focused on identifying and refining the most effective strategies Democrats can employ in their messaging to protect and expand Democratic majorities. Our work will identify the messages that voters need to hear, those that are breaking through the noise, and the important issues that are not. We’ll focus on all of the voters crucial to protecting our majority, growing a stronger coalition and developing a message that promotes both shared prosperity and full equality.
Our work will be informed by the in-depth research projects we invested in during and after the 2020 election, as well as our projects focused on elections in 2017 and 2018. We collaborated with partners on projects that contributed to Democratic successes in federal, state, and local elections, both by learning how best to define the GOP’s disastrous policies on health care and taxes, and also by developing strategies to persuade and mobilize critical groups of voters.
To learn more about Priorities’ research in 2020, click here.
Finally, we’ll continue to support the work of our allies by openly sharing our research with over 100 progressive and Democratic organizations and collaborating on research projects that are beneficial to the movement.