Communicating with Voters at Priorities USA
Priorities USA is running a permanent digital campaign to persuade and mobilize citizens around the issues and elections that affect their lives. It’s not enough to use digital to talk to people who already agree with us. Nor is it enough to start talking to them in the closing months of an election.
Our program is laser-focused on the long-term goal of persuading and mobilizing the citizens we need to win; guided by smart opinion research instead of the news of the day.
We’re pioneering new methods of identifying and targeting key voters, then delivering engaging, best-in-class digital content to them. We’re prioritizing experimentation — both to optimize our own campaigns and to produce best practices that we’re sharing with progressive allies.
In addition to sharing best practices, we’re working side by side with our progressive allies to help them run effective and cost-efficient digital campaigns.