Communicating with Voters at Priorities USA
Priorities USA is running a permanent campaign to persuade and mobilize voters around the issues and elections that affect their lives. We know it’s not enough to just talk to people who already agree with us. Nor is it enough to start talking to them in the closing weeks of an election.
That is why our programs are laser-focused on the long-term goal of persuading and mobilizing the voters we need to win, guided by in-depth research instead of the news of the day.
We’re pioneering new methods of identifying and targeting key voters, then delivering engaging, best-in-class content to them. We’re prioritizing experimentation — both to optimize our own campaigns and to produce best practices that we’re sharing with allies.
In addition to sharing best practices, we’re working side-by-side with our allies to help them run effective and cost-efficient digital campaigns.
To learn more about Priorities’ work in 2020, click here.