We know it’s not enough to just talk to people who already agree with us. Nor is it enough to start talking to them in the closing weeks of an election. That’s why Priorities USA and Priorities USA Action are laser-focused on the long-term goal of persuading and mobilizing the voters we need to win, guided by in-depth research instead of the news of the day.
We’re pioneering new methods of targeting key voters, then delivering engaging, best-in-class content to them. We’re prioritizing experimentation — both to optimize our own campaigns and to produce best practices that we’re sharing with allies. Together, we’re working side-by-side with our network of allies and grassroots partners to help them run effective and cost-efficient digital campaigns.